Toyota President Wants Eco-Cars to Be “Fun to Drive”

At the same time as many car corporations paying attention on size and horsepower throughout long-ago decade Toyota risk its standing on reliability and eco hybrid cars. In order to green image vision, for extra expectation, Toyota’s management now is work.

According to Automotive News, Toyota president, Mr. Akio Toyoda asks his designer and engineers to zest up the image of brand. He said that he want to show us their purpose of their car which is enjoy to drive, nice for environment and pretty. He pays attention to hybrid sport cars, MR2, as a car which focused on fun.

In January, the concept of MR2 hybrid car will show in Auto salon in Tokyo. The spectators present it 0% possibility fashioned. The engine use 400 horsepower which is stand on its display place. It was made in 2005, USA.

The concept of MR2 Sport hybrid cars has 2 combinations. First is a 3.3-liter V6 which is used to force rear from side to side an incessantly changeable transmission. Second is an electric motor engine. The concept of MR2 cars approximately 0 until 60 times beneath 4.5 seconds.

Marketing Spin or Change of Direction?

The desire of Mr. Toyoda which as good as parsimony and for power and pizzazz, is as long as his decision organized the Tesla motors. The togetherness both Tesla and Toyota make high enthusiasm. Though, it is quickly to say like that. According to Tesla to IPO improvement in marketwatch said that both companies are not in agreement to create car together and they are never.

At the same time, Tesla and Toyota agreement was told, Communication manager of environmental from Toyota, Jana Hartline said that their plan will not change. Toyota still pays attention to Toyota FT-EV as city commuter automobile.

It is not the enthusiasm of Mr. Toyoda and based on Toyota Prius. However, it focused on hybrids. The technology of hybrid and the engine of regulations of economy become the main choice for buyers. Toyota is planning to put up for sale a million cars hybrids every year in one or two years.

Position assets into create an M2, co-producing an EV car by Tesla or hybrid stand for a move in way, as Toyota attempt to reconstruct its image next a period of worldwide protection remember. We recognize the requirement to make prophet new goods, however we wish the corporation does not fling out kids in water. Market and world wants mass.

Anohter articles by Johan Young that you may be interested in reading: Ferrari Hybrid, 2010 Toyota Prius, BMW X6, Fuel Economy Standards, Audi Q7, Prius Minivan, The Interior of Prius, Honda CR-Z Hybrid, and Pros and Cons of Hybrid Cars.