The Cheapest Hybrid

By: Johan Young

the cheapest hybrid car

Tokyo – Honda Motor Co., Thursday 5 February 2009 introduced the Honda Insight, the cheapest hybrid car. Insight is the cheapest hybrid car in the market.

Insight, the cheapest hybrid, starting at 1.89 million yen ($21,000) in the Japanese market, The Insight goes on sale in April in the U.S. (under $20,000), and March in Europe.

Honda’s Management recognizes is now at a difficult time for selling cars. Norio Ano, who oversees auto development at Honda, said “If the Insight had gone on sale a half year earlier, it would have been such a sure hot-seller,”

The big appeal of the Insight, a five-door hatchback, is its pricing.

The price was cheaper than Toyota Motor Corp.’s Prius, the top selling hybrid. Prius is valued at around 2.3 million yen in Japan and U.S. $ 22,000 in the U.S. market.

“Price to be an important factor when we make a hybrid car to the international market,” said Honda President Takeo Fukui. And Honda makes the cheapest hybrid car.

The strength of the Insight is the value it brings because of its pricing.  And as the cheapest hybrid, Honda may take over the hybrid car market.