The new information that I read from hybridcars.com is Toyota is planning to produce small hybrid, high mpg, and affordable. First time the downsizing of hybrid cars in Asia and Europe, it would represent the shifting technology to major global markets where economies of scale means a dramatic increase in the production of hybrid cars.
The newspaper from Japanese – Mid-Japan Economist, reported that Toyota plans to produce hybrid versions of the Yaris subcompact – Toyota Yaris Hybrid, at its plant next April in France. This report at least one year following rumors of a small hybrid car scheduled for production at Toyota’s Valenciennes factory.
The other automaker that have a concrete plan to produce affordable small hybrid cars. The Honda CR-Z coupe went on sale last month, and next month at the Paris Motor Show, the company will reveal the Honda Fit Hybrid, which could come to the United States in the next year or two.
Critics argue that the hybrid system makes no sense for small cars, which is already relatively efficient. But environmental laws more stringent in the world will require lower emissions for vehicles of all sizes.
Hybrid Cars on the Global Scale
As we know, the story of Toyota’s other small hybrid in a work-Scion iQ Hybrid, first appeared in January 2010. A year earlier, at the Detroit Auto Show 2009, Toyota introduced the FT-EV is a pure-electric concept which shares a platform with the iQ. HybridCars.com in their news reported last week that Toyota is working on a hybrid version of Toyota Etios, a compact car for the Indian and Chinese markets. And in the America, Toyota is scheduled to introduce next year The CT200h Lexus, a luxury small sporty hybrid.
According to RL Polk, global sales of hybrids until June this year has reached 766 086 units, already exceeding last year’s total global production of 740 355. In other words, while hybrid sales have been flat in the US, a global hybrid production in 2010 will more than double the volume last year. Further improvements in the production of hybrids in Asia and Europe is likely to occur with the introduction of small cars are equipped with gas-electric hybrid drivetrains.
Increased global hybrid production will help automakers achieve economies of scale, especially with hybrid battery. If costs fall, then the technology can be applied-with little or no premium, for affordable models like the Toyota Yaris. Conventional Yaris is rated at 29 mpg in the city and 36 mpg on the road. Hybrid fuel economy for the Toyota Yaris Hybrid depending on its design, could exceed the average of the Prius’s 50 mpg.
At the same time as many car corporations paying attention on size and horsepower throughout long-ago decade Toyota risk its standing on reliability and eco hybrid cars. In order to green image vision, for extra expectation, Toyota’s management now is work.
According to Automotive News, Toyota president, Mr. Akio Toyoda asks his designer and engineers to zest up the image of brand. He said that he want to show us their purpose of their car which is enjoy to drive, nice for environment and pretty. He pays attention to hybrid sport cars, MR2, as a car which focused on fun.
In January, the concept of MR2 hybrid car will show in Auto salon in Tokyo. The spectators present it 0% possibility fashioned. The engine use 400 horsepower which is stand on its display place. It was made in 2005, USA.
The concept of MR2 Sport hybrid cars has 2 combinations. First is a 3.3-liter V6 which is used to force rear from side to side an incessantly changeable transmission. Second is an electric motor engine. The concept of MR2 cars approximately 0 until 60 times beneath 4.5 seconds.
Marketing Spin or Change of Direction?
The desire of Mr. Toyoda which as good as parsimony and for power and pizzazz, is as long as his decision organized the Tesla motors. The togetherness both Tesla and Toyota make high enthusiasm. Though, it is quickly to say like that. According to Tesla to IPO improvement in marketwatch said that both companies are not in agreement to create car together and they are never.
At the same time, Tesla and Toyota agreement was told, Communication manager of environmental from Toyota, Jana Hartline said that their plan will not change. Toyota still pays attention to Toyota FT-EV as city commuter automobile.
It is not the enthusiasm of Mr. Toyoda and based on Toyota Prius. However, it focused on hybrids. The technology of hybrid and the engine of regulations of economy become the main choice for buyers. Toyota is planning to put up for sale a million cars hybrids every year in one or two years.
Position assets into create an M2, co-producing an EV car by Tesla or hybrid stand for a move in way, as Toyota attempt to reconstruct its image next a period of worldwide protection remember. We recognize the requirement to make prophet new goods, however we wish the corporation does not fling out kids in water. Market and world wants mass.
Since Toyota launched Toyota Prius in 2003 (the debut of the 2nd generation of Prius), hybrid cars have risen from the ‘minority’ become 3rd best selling of Toyota model in the U.S. Hybrid car inspires its drivers a cult like devotion. Hybrid drivers rates of satisfaction is about 98 %, are unmatched.
The 3rd generation of 2010 Prius was officially launched in January 2009 at the Detroit Auto Show, start sale on public in April. The updated of Toyota Prius is more powerful and larger. Update Prius larger and more powerful. Machinery grew from 1.5L to 1.8L, giving a boost from 110hp to 134 hp, and thereby reduces the 0 to 60 time with a full second. Additionally, 2010 Toyota Prius’s body is about 4’ longer and an inch wider. Despite that (I mean the added of size and strength), 2010 Toyota Prius become one of the vehicle that available offer 50 mpg in city and highway driving combination.
Toyota Corp. reaches the fuel efficiency’s level by keeping the vehicle weight down, to reengineering the powertrain and maintains the best aerodynamics of each vehicle’s production in the world to extend the range of hybrid cars drivers. In the other side, rumors that the 2010 Toyota Prius does not offer a plug-in capability and will not switching to lithium ion batteries but will continue to use nickel metal hybride batteries.
The Exterior of 2010 Toyota Prius
Toyota adds sporty and feels somewhat more aggressive stance for 2010 Prius-possible to disarm the criticism that the 3rd generation of Toyota Prius seem like a repair tool on wheels. The logo shifted from the hood to the point of grating. Creases in the doors have shifted lower, but the angle is more obvious will be added on top of the door handle. The overall goal is to make this Prius hybrid stand taller – not as squat and round – as his counterparts.
The space-age forms that differ from the Prius is still unclear: a deliberate effort of 2010 Toyota Prius to maintain the Toyota Prius’s iconic appearance and its essential. Its large, with the snub nose front end and diamond cut headlamps, Prius get quasiflying saucer appearance in the starting point. The smoothly sloping bonnet flows into the windshield and roofline that flows into a low and sleek. Short rear overhang and sawed-off finish off a futuristic hybrid hatchback character.
Surely, its subjective to talk about ‘the beauty,’ so the 2010 Toyota Prius continues get award of this event. There are a lot of people who think that the 2010 Prius looks ugly and gimmicky. But almost of hybrid drivers, the Prius typically display to send the message, which states that we must take ‘real action’ to reduce our voracious thirst for gasoline oil-with all its negative consequences in terms of geo political and environmental. The 2010 Toyota Prius is like a middle finger on wheels aimed at Suburbans, Escalades, Hummers, and the like – for this camp.
In 2006, Hasbro, the game maker and toy added a game token in the form of the 2010 Prius to a version of “here and now” Monopoly. Or, in other perpective, 2010 Prius is the official icon of our times.
This week Toyota Company has announced that they will replace or reshape accelerator pedals on 3.8 million vehicles involved in the company’s largest recall ever. As the report from hybridcars.com, the announcement expands the scope and the expense of the recall, which was announced on September 29. Toyota Company will replace original equipment floor mats with redesigned mats – the aim of this step is to reduce the risk that the pedal may jammed in the floor mat.
The recall involves Priuses from 2004 to 2009 – and recent year model of the Avalon, Camry, Tundra, and Tacoma, as well as Lexus models IS 250, IS 350, and ES 350.
According the recall, Toyota Company will send first class letters to owners of the Toyota Camry, ES 350, and Avalon by the end of the year. For other models, the owners will be notified throughout 2010.
Toyota Company announced the recall in the late September, assume that many accidents happen because a loose floor mat could force down the accelerator. And this problem suspected of accident that killed 5 people. Moreover, according the report of ABC News, more than sixteen acceleration related deaths and more than two hundred accidents. Toyota Company explain it because they confidence that the problem is linked to floor mats and not a vehicle design flaw or problems related to braking, accelerator or fuel systems. The company must spend more than $5 billion to run this recall.
Dan Edmunds, the Edmunds.com analyst and former engineer said that the actions proposed by Toyota Company today are viable solutions to alleviate the problem.
